Co-operation and dialogue key to improved lender-broker relationship
New IMLA report – Insights into the changing shape of the lender broker relationship
• Lenders acknowledge the growing importance of the intermediary channel in the post-MMR market
• Both groups agree that borrowers’ needs are more important than who owns the customer relationship, but some minor disagreements persist
• Industry supportive of schemes that will increase collaboration and enforce best practice
A new discussion paper from the Intermediary Mortgage Lenders Association (IMLA) – Insights into the changing shape of the lender broker relationship – explores the relationship between mortgage lenders and brokers in the UK, and how this might evolve into the future.
The paper asked four representatives from mortgage intermediaries and four from mortgage lenders to discuss the key issues affecting their relationships, as well as the steps that could be taken to improve them.
Two and a half years after the introduction of the Mortgage Market Review in 2014, both are both broadly content about how the new regulatory environment has defined their roles. The industry now hopes for a period of relative calm after several successive rafts of regulation over the past few years.
Both the lenders and brokers questioned acknowledge that the needs of the customer are most important, with the lenders also acknowledging the critical role that brokers have to play in the post-MMR marketplace – particularly when it comes to arranging mortgages for non-standard borrowers. The Lenders and brokers agree that this complexity has made the intermediary channel more attractive than it has ever been, and the share of mortgage lending conducted through the channel reflects this, having risen to nearly 70% from 50% in early 2012*.
The relationship between the brokers surveyed and lenders remains strong, but as with all relationships there are differences of opinion. The brokers, keen to provide an ongoing service to clients, raise questions about who owns the customer relationship and when lenders should get in touch with their customers over product renewals or transfers. Equally the question of procuration fees for product switches continues to be aired, with many lenders showing movement on this particular point.
Peter Williams, Executive Director for IMLA, comments: “The mortgage market has become much more complex in recent years, following several waves of regulation, while the number of non-standard borrowers has also increased. As a result, the work of mortgage brokers has become even more important, and there is a clear imperative for brokers and lenders to work effectively with one another.
“It is therefore encouraging to see that leading brokers and lenders are positive about their relationship, and clearly feel there are solid foundations on which it can grow further. Both groups firmly believe that the needs of the customer are paramount, and are supportive of innovations that can help meet these. There are some areas of discussion between brokers and lenders on subjects like procuration fees and customer retention strategies. However, the paper demonstrates that there has been increased dialogue between the two groups about these, which is a very encouraging start.”
Working together for better consumer outcomes
The lenders and brokers are broadly supportive of ongoing initiatives to roll out best practice across the whole industry. The IMLA-AMI (Association of Mortgage Intermediaries) Lenders and Intermediaries Governance Framework is popular among both parties, and it is felt that the framework has improved the clarity around the process of removing brokers from lender panels – which was previously opaque. There is also agreement that the Working Together document, to which IMLA, AMI and the CML (Council of Mortgage Lenders) have contributed, will also help to clarify how brokers and lenders interact with one another.
There is also support for the senior managers’ regime, which will come into force in the intermediary sector in 2018-19. Both groups feel the regime will help enforce good practice in the sector by giving responsibility for broker behaviour to senior intermediary managers, thereby diminishing the need for individual broker registration, which the FCA lacks resources to drive forwards.
Peter Williams concluded: “It is very encouraging to see support for initiatives like the Lenders and Intermediaries Governance Framework and the Working Together document. These schemes will help improve the working relationship between brokers and lenders by spreading best practice across the entire industry, and help the sector to meet the needs of an increasingly large and diverse customer base. Schemes that bring brokers and lenders together like these are good for the health of the sector, and should be actively encouraged.“
– Ends –
*As referenced by Christopher Woolard, FCA, October 2016
For further information or to request a copy of the research report Insights into the changing shape of the lender broker relationship please contact:
Rob Thomas, Director of Research, Instinctif Partners, 020 7427 1406
Barney McCarthy/Will Muir/Sam Ferris, Instinctif Partners, 020 7427 1400 / email@example.com
NOTES TO EDITORS:
The Intermediary Mortgage Lenders Association (IMLA) is the trade association that represents mortgage lenders who lend to UK consumers and businesses via the broker channel. Its membership unites 30 banks, building societies and specialist lenders, including 16 of the top 20 UK mortgage lenders responsible for almost £180bn of annual lending.*
IMLA provides a unique, democratic forum where intermediary lenders can work together with industry, regulators and government on initiatives to support a stable and inclusive mortgage market.
Originally founded in 1988, IMLA has close working relationships with key stakeholders including the Association of Mortgage Intermediaries (AMI), Council of Mortgage Lenders (CML) and Financial Conduct Authority (FCA).
*Based on the latest available gross lending data (2015) across all distribution channels.