Smart Money People joins IMLA as associate member

21 May 2024


  • Smart Money People has joined the Intermediary Mortgage Lenders Association (IMLA) as an associate member
  • IMLA now has a total of 68 full and associate members including banks, building societies, non-bank lenders and mortgage service providers

Smart Money People is the latest firm to join the Intermediary Mortgage Lenders Association (IMLA), bringing IMLA’s membership total to 68, comprising 55 full members and 13 associate members.

As the UK’s most comprehensive financial services review site, Smart Money People provides consumers with a platform for reviewing the financial service providers they engage with, to help users compare companies on factors such as product, service, value for money and the degree to which they treat customers fairly. At the same time, the website provides valuable data and insights to financial services companies as to how they are perceived by their customers. Smart Money People also produces a bi-annual Mortgage Lender Benchmark broker survey, comprising adviser feedback on over 100 lenders.

Jess Rushton, Head of Business Development at Smart Money People, will represent the platform at IMLA meetings.

Kate Davies, Executive Director of IMLA, commented:

“We are very pleased to welcome Smart Money People as an associate member of IMLA. As the provider of a consumer-facing review platform, Smart Money People has a different perspective on the financial services industry to our other members. We look forward to them joining our discussions and sharing their insights, as we work together to evolve our industry and improve trust and transparency between lenders, intermediaries and borrowers.”

Jacqueline Dewey, CEO of Smart Money People, added:

“We’re delighted to be an associate member of IMLA. Mortgages has always been one of our key sectors, with the results from our twice-yearly Mortgage Lender Benchmark survey providing valuable feedback to lenders. Our IMLA membership further reinforces our commitment to the mortgage sector, and we’re looking forward to sharing insights from the data we capture from intermediaries and consumers.”


For further information please contact:

Paula John, Paula John Communications
Tel: +44 (0)7973 435 299
Email: paula.john@imla.org.uk


Notes to Editors

About IMLA

The Intermediary Mortgage Lenders Association (IMLA) is the trade association that represents mortgage lenders who lend to UK consumers and businesses via the broker channel, and associate providers. Its membership of 55 banks, building societies and specialist lenders includes 18 of the 20 largest UK mortgage lenders (measured by gross lending) and accounts for over 90% of mortgage lending (91.6% of balances and 92.8% of gross lending).

About Smart Money People

Smart Money People is the UK’s most comprehensive customer review site for financial products and services. More than 1.6 million reviews have been shared to date, helping people make smarter financial decisions and providing financial services companies with a true picture of what customers think and need. In addition, they create in-depth bespoke reports for financial organisations. As a result, these companies can turn this data into actionable insights to help them better serve their customers and build deeper trust.


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